Primigi

For over 30 years, the Primigi brand has specialized in high-quality children's footwear and clothing for boys and girls up to 14 years of age.

Intended for millions of growing children around the world, they offer high quality. The Primigi brand is very popular due to, among others, focusing only on one recipient - Children, unique Italian design and innovation while maintaining a competitive price level.
One of the characteristic features of Primigi footwear is comfort of use, while ensuring the proper development of the Child's foot.

Primigi are shoes created for Children, but loved by Parents.

Established: 1976
Brand webiste: www.primigi.it

Size range: 0 - 14 years

Collections: Spring-Summer, Fall-Winter

Available sales channels: monobrand, multibrand, corner, online

Brand identity: Primigi are shoes created for Children, but loved by Parents.

Brand DNA: Italian style for kids around the world.

Price positioning: MEDIUM

Collection range: 450 models of footwear, 200 models of clothing / season

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