Brand: Brums
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BRUMS is a combination of elegance, refinement and attention to detail. The combination of many models, colors and trends of a given season means that the brand can accompany you on every adventure of your life: from everyday school duties to the most important formal celebrations.
Vivid colors, high-quality materials and the position of the BRUMS brand in Europe make it a favorite brand of thousands of children around the world.
Currently, the BRUMS brand has 200 monobrand stores and over 600 multi-brand customers around the world.
Established: 1955
Brand website: www.brums.com
Size range: 0-14 years
Collections: Spring- Summer, Autumn-Winter
Available sales channels: monobrand, mulitbrand, corner, online
Brand identity: Created based on the latest Italian trends and designed in a way that lets the BRUMS brand accompany every clients occasion.
Brand DNA: Elegance and sophistication, then in the foreground. But also, and above all, freedom of expression, freedom of fun, freedom of movement.
Price positioning: AVERAGE +
Collection range: 850 models per season
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